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Descrizione dell'insegnamento |
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The module deals in an interdisciplinary way with the main forms of commercialization peculiar to the fashion and textile industry, and its annexes, in terms of: commercial contracting (co-branding, licensing, franchising, merchandising, sponsorships...), supply and distribution contracts (agency contract, antitrust, selective distribution), customs and transportation law, and labor law. |
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Introduction to commercial contracting;
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From negotiation to drafting: getting to a deal in Fashion;
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The creation of the Style Guide and contracts with Designers;
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Manufacturing agreements and Private/White Label contracts;
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Partnership, co-branding, licensing, franchising, Consignment agreements;
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Selective distribution agreements;
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Apparel factoring contracts;
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Merchandising contracts;
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Sponsorship contracts;
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Business planning, Commercial strategy and Press relations;
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Showroom and PR agreements, Independent sales representation;
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Labor Law Issues.
Project focus /Case history (by NABA):
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Establishment of a brand (the licensing contract in the fashion industry, from production to distribution, limits and duties)
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