In order to study, choose your subject, there you will find the various learning environments (videolessons, slides, books and articles, multimedia, bibliography, webographies, labs, interactive exercises, forums, interactive classes) and lecturers/tutors who will interactively follow your learning process.
Επιλέξτε το διδακτικό υλικό που σας ενδιαφέρει για να έχετε πρόσβαση στη Σελίδα που είναι αφιερωμένη στη Περιοχή του Καθηγητή και στη σελίδα που είναι αφιερωμένη στο Βοηθό Καθηγητή
Specific objectives of the course
This programme is specifically designed for all those individuals who would like to further their retail career within an international environment.
By merging retail and management, the course enables students to engage with more than one discipline and meet the industry expectations of the luxury sector.
Students will work on the different aspects of the marketing management: from the Fashion System analysis to the study of the fashion marketing and communication techniques; from the detailed analysis of the brand management to the knowledge of the distribution scenario. Besides strategic aspects, the course allows developing the concept of fashion conceived as cultural, social and historical system characterized by different trends to be analysed and interpreted.
The course delivery will be reinforced with guest speakers, trade visits and exhibition trips so that learners can develop more holistic understanding of fashion retail and luxury management.
After successful completion of the programme, students will have the possibility to enrol our work placement scheme