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Main Purpose of the course is to provide the fundamentals, techniques and basic tools for the marketing analysis and planning. |
The course provides the tools necessaries to:
- to master the logics beneath a process of strategic marketing
- to plan , realise and control the marketing programs through a deep understanding of the 4 P of the Marketing Mix
- to develop the personal skills most useful to get a job
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Introduction to marketing:
- Gather the datas and informations
- Marketing Strategic Plan
- Marketing tactical Plan
- Marketing New developments
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Roberto Aguiari, Introduzione al marketing, Pitagora Editrice Bologna, 2002 |