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Master in Business Law for the Fashion System (Anno Accademico 2022/2023)

Digital Law in the Fashion System


CFU: 8
Lingua contenuti:Italiano
Descrizione dell'insegnamento
The module deals with content related to business opportunities and related legal protections in cyberspace, from a Fashion 4.0 development perspective.

Starting with elements such as knowledge of Digital Marketplace dynamics, blockchain and smart contracts, the module focuses on the legal role in the development and evolution of e-commerce.

Contenuti
1. The digital world

2. Digital advertising, image rights rights on contents

3. Copyright and the new copyright directive

4. Influencer marketing

5. The Metaverse

6. NFts in the fashion system

7. The sale of NFTs

8. NFts and trademarks

9. NFT, blockchaing, smart contracts, a definition

10. Digital service act and digital marketing act

11. Fashion platforms

12. Greenwashing

Project focus /Case history (by NABA):

  1. New technologies: the commercialization, present-day digital interaction platforms (social networks, gaming, second-life...).
Docente
Nessun Docente attualmente disponibile per questo corso
Docenti video
Prof. Maria Luigia Franceschelli - IP Senior Associate | Hogan Lovells
Elenco delle lezioni
Maria Luigia Franceschelli
Maria Luigia Franceschelli
Maria Luigia Franceschelli
Maria Luigia Franceschelli
    •  Lezione n. 5: Il metaverso  Vai alla lezione
Maria Luigia Franceschelli
Maria Luigia Franceschelli
Maria Luigia Franceschelli
    •  Lezione n. 8: NFT e marchi  Vai alla lezione
Maria Luigia Franceschelli
Maria Luigia Franceschelli
Maria Luigia Franceschelli
Maria Luigia Franceschelli
Maria Luigia Franceschelli