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Lezione n. 1: Planning, Implementation, and Monitoring
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Roger Bradburn
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Lezione n. 2: Competitive Market Analysis
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Roger Bradburn
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Lezione n. 3: Identifying Current and Future Competitive Positions
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Roger Bradburn
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Lezione n. 4: Developing Competitive Positioning Strategies and Managing Marketing Functions
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Roger Bradburn
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Lezione n. 5: Implementation of the marketing Strategy and the Associated Challenges
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Roger Bradburn
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